A New Perspective
Posted: Sat Sep 12, 2009 11:21 am
Online Strat is in trouble, I think we all know that. The combination of frequent service interruptions this season, with the economic downturn has resulted in decreased action - for leagues and especially on the boards.
The question I have been asking myself, and the question I bet many of you have been asking yourselves is, "What are Bernie and TSN going to do about it? After all we are the "customers" and they are the "business".
At this point I think that is the wring question. How would it be if Strat on TSN folded? How would we who enjoy the game feel? How would the folks in keeper leagues feel? I'm guessing not very good. we have a stake in this. It is not just Bernie's problem, it is OUR problem ( I am speaking fo experienced manager, not so much newbies, we have more of a sense of "ownership")
So, i would like this thread, and maybe other threads be about, how WE can increase the number of players, and the functionality of this game, not just what Bernie can do for us.
And replying to a comment in another thread about TSN and money. The original part of the Sporting News is a newspaper/magazine. Many print media outlets are going under. In this economic climate, the chance that they are making lots of money is very slight, and the chance that they are struggling to stay alive is greater. (as a Executive director of a small and sometimes struggling non-profit, I can identify with this)
So, now some of my ideas, on how WE make Stratomatic work. First of all,(and I hope TSN has the flexibility to take this perspective) this is a time that should not be about short term profits, but about retention and expansion of the customer base. Once the boards and the game are more stable, and you have revived the customer base, then I think that like all economic ventures, they can look at making money.
So for now, i would give away a couple more comp games, and decrease prices seriously (maybe $14.95, with 49.95 5-packs), until the all the computer problems are fixed. not because we deserve freebies, but because that is best for the survival of the game.
Once all the computer issues are handles, then I think it is time for a huge push to get a new customer base. I think the first season should be free for new players. nd along with that, at the time of this push, I think there should be a cheap online media blitz, that we, the "customers' can be a part of. make up an e-mail about the free first strat team, and have us all forward it to our friends, Put Strat posts and/or free or close to free ads on Facebook, and any sports online discussion where we can get away with it. some of us could post things about how we enjoy Strat on those boards, and hopefully pull in a lot of new "customers".
And I think one area that is key is the experience of first time managers. I think many make basic mistakes, end up with lousy teams and get discouraged. I know it took me a while to find the boards, it might be great to send some info on how to get on the boards, and what is available there. I also wonder of there could be a "mentor' program, where first time manager get the e-mail of an experienced manager who can answer their questions. And maybe after someone's first season, or if somebody buys a 5-pack, get them information about all the "special" leagues that exist on the forums. I have sort of lost interest in 80 mil leagues, it's keepers and 2 1/2 team leagues that keep me going. I want to make sure new players find out about those options.
it seems good to me to have some sort of promotion at the beginning of 2009 for new players, and another marketing idea, how about encouraging us to give "gift 5-packs" for Christmas, maybe creating an easy way to do that.
I am sure not all the ideas I have put forth are practical, I trust Bernie and the community to refine what is best. But hopefully I have started a discussion on how WE can all make this better
The question I have been asking myself, and the question I bet many of you have been asking yourselves is, "What are Bernie and TSN going to do about it? After all we are the "customers" and they are the "business".
At this point I think that is the wring question. How would it be if Strat on TSN folded? How would we who enjoy the game feel? How would the folks in keeper leagues feel? I'm guessing not very good. we have a stake in this. It is not just Bernie's problem, it is OUR problem ( I am speaking fo experienced manager, not so much newbies, we have more of a sense of "ownership")
So, i would like this thread, and maybe other threads be about, how WE can increase the number of players, and the functionality of this game, not just what Bernie can do for us.
And replying to a comment in another thread about TSN and money. The original part of the Sporting News is a newspaper/magazine. Many print media outlets are going under. In this economic climate, the chance that they are making lots of money is very slight, and the chance that they are struggling to stay alive is greater. (as a Executive director of a small and sometimes struggling non-profit, I can identify with this)
So, now some of my ideas, on how WE make Stratomatic work. First of all,(and I hope TSN has the flexibility to take this perspective) this is a time that should not be about short term profits, but about retention and expansion of the customer base. Once the boards and the game are more stable, and you have revived the customer base, then I think that like all economic ventures, they can look at making money.
So for now, i would give away a couple more comp games, and decrease prices seriously (maybe $14.95, with 49.95 5-packs), until the all the computer problems are fixed. not because we deserve freebies, but because that is best for the survival of the game.
Once all the computer issues are handles, then I think it is time for a huge push to get a new customer base. I think the first season should be free for new players. nd along with that, at the time of this push, I think there should be a cheap online media blitz, that we, the "customers' can be a part of. make up an e-mail about the free first strat team, and have us all forward it to our friends, Put Strat posts and/or free or close to free ads on Facebook, and any sports online discussion where we can get away with it. some of us could post things about how we enjoy Strat on those boards, and hopefully pull in a lot of new "customers".
And I think one area that is key is the experience of first time managers. I think many make basic mistakes, end up with lousy teams and get discouraged. I know it took me a while to find the boards, it might be great to send some info on how to get on the boards, and what is available there. I also wonder of there could be a "mentor' program, where first time manager get the e-mail of an experienced manager who can answer their questions. And maybe after someone's first season, or if somebody buys a 5-pack, get them information about all the "special" leagues that exist on the forums. I have sort of lost interest in 80 mil leagues, it's keepers and 2 1/2 team leagues that keep me going. I want to make sure new players find out about those options.
it seems good to me to have some sort of promotion at the beginning of 2009 for new players, and another marketing idea, how about encouraging us to give "gift 5-packs" for Christmas, maybe creating an easy way to do that.
I am sure not all the ideas I have put forth are practical, I trust Bernie and the community to refine what is best. But hopefully I have started a discussion on how WE can all make this better