The greatest mistake you can make in life is to be continually fearing you will make one
If the slogan inspires the runners then I see nothing wrong in it. I don't think too many here actually were high school cross country runners or they wouldn't be talking about athletic ego's. You are talking about 5 foot 6 kids weighing 120 pounds for the most part. If their actions in a race are actually what their slogan is then that would be an issue. However the slogan is really just a catchier version of the following:
"Obstacles don't have to stop you. If you run into a wall, don't turn around and give up. Figure out how to climb it, go through it, or work around it." - Michael Jordon
"Every morning in Africa, a gazelle wakes up. It knows it must outrun the fastest lion or it will be killed. Every morning in Africa, a lion wakes up. It knows it must run faster than the slowest gazelle, or it will starve. It doesn't matter whether you're a lion or a gazelle-when the sun comes up, you'd better be running."
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