pastor--you're forgetting the exclusive licensing cost paid to SOM. There's your 50% margin eater.
Folks--if you know a company making a 50% margin--not only am I in the wrong business, but you must be living on a planet that pays no taxes, no accountants, no shareholders, no lawyers, and has no competition. I'll grant the last one. My goodness--50%!?!
The only companies making a 50% margin are either:
illegal, funded through private donation without shareholders to take care of, or simply fly by nights that are scams.