by bernieh » Thu Mar 02, 2006 4:31 pm
I don't know what kind of realistic response I can give to make 100% of you happy.
Giving [i:647e8b959e]everyone[/i:647e8b959e] a refund or free teams is not realistic. Not only is it a logistical nightmare, but no business could survive if they did something like that, period. The analogy that someone brought up about a restaurant giving a customer a free steak because their meal was bad does not apply - the more accurate analogy would be if that restaurant were willing to give free steaks to everyone else in the place at the time, and [i:647e8b959e]everyone[/i:647e8b959e] who [i:647e8b959e]ever[/i:647e8b959e] came in to eat there over the past month, even if there had been nothing wrong with their meal. That restaurant would not be in business anymore.
The accusation that we do not have our customers' best interests in mind is flat-out wrong. This Loyalty - yes, [i:647e8b959e]Loyalty[/i:647e8b959e] - Discount we offered was the most realistic way of making as many of you happy as possible, and not just to appease the upset ones, but also to thank the already-satisfied ones for showing their support. Check this very thread for evidence. Most of you are saying "thanks"... "the gesture is much appreciated"... "a more than fair offer." As far as I can see, this is direct evidence of their best interests being served.
The implication that we offered the discount out of [i:647e8b959e]greed[/i:647e8b959e]? I don't think you realize how dramatic a discount this is. Yes, what we get out of this is is that we keep you playing, but no, this discount is way too steep for us to enjoy a big profit from. So what benefit do we, as a business, get out of this? Again, we get to see [i:647e8b959e]most[/i:647e8b959e] of you happy.
We're not offering the same discount on the new 2006 game because that simply is unrealistic. We're willing to offer the current sale as a gesture, AND we're willing to work out BUTTS off making the best game we can make, but we're not willing to put ourselves out of business. This is as much black and white as it gets - if we offered a similar deal on the new game, we wouldn't be able to sustain the franchise. This is the end of the story. There will be the already-discounted 5-pack available - which wasn't even available before the middle of the last year.
The accusations flying around that I, as a developer, or The Sporting News, as a company, have ulterior motives is also, frankly, insulting. Someone quoted back to me something I said about putting you existing customers first - well, I don't know how I can be working any harder towards fulfilling that goal, or for The Sporting News to be more unfailingly devoted to your best interests. I don't have to be spending my nights working on the new game, personally addressing customer issues, and ignoring my wife and kids, but I am. TSN didn't have to introduce the discounted 5-pack last year, but they did. And they didn't have to invest in more resources for Strat-O-Matic than ever before this year, but they did. Trust me, if all TSN were interested in was the bottom line, they would be spending my salary on fantasy football.
The fact that we are spending so much effort on the SOM franchise means that WE CARE.
Thank you.
Last edited by
bernieh on Thu Mar 02, 2006 4:37 pm, edited 1 time in total.