by beavis » Fri Apr 08, 2011 10:25 am
The price point is the primary disincentive. I have to imagine that anyone who wants to maintain the current price point is a troll.
I buy a five pack, and I'll play through that over the course of a year or year and a half.
If teams were $10 a pop, I might play 2 at a time. I'd certainly, over the year or year and a half, play more teams (probably 2X more) than I do now -- that's a break even for TSN/SOM, except that they'll likely have more players. TSN/SOM need to find out the balance between price and sales -- plain and simple. I'm skeptical that $25 (or $20 at a five pack) is the best way to maximize revenue.
As for marketing, well, we can't even get a link on the TSN homepage. That's everything you need to know.