I think this game could have great appeal to many in the modern day, the problem is the game is not advertised well and the price is way too high. Most games are free now and use microtransactions or other payment models. $100 CAD for 5 teams can get pretty damn expensive. It's just not a good value.
Look at me, I'm not even a baseball fan and can say with confidence that I know the least about baseball in the entire Strat community. I am 39 years old and first played over 10 years ago. There are lots of fans of baseball, board games, and even web games in 2022. There are also a lot of people intrigued by math. This game absolutely can attract new players but the truth is that most people have never heard of it. It's a shame too because this is a great game. Strat needs to modernize their monetization methods and advertise like other game companies do. Even very small indie companies do a better job and they have essentially a $0 budget in some cases.
There is also an issue with the transparency of the code. This is not an open source so the customers have no knowledge of what really goes on behind the scenes. There have been several mentions by Hal and his son of "Secret Sauce" and what that means could really be anything. Some people see it as a reference to the code having secret functionality. Now, and this is very important, what matters is that there has been quite a few paying customers that believe the "secret sauce" or "black box" is tampering with the product they pay for. This is a huge problem as it divides the player base, and causes people to quit. In a small player base, this is simply an unaffordable cost. To exacerbate the issue further, some managers avoid leagues with strong players, thus reducing profit even further. With a steady influx of new players, this problem is lessened. So in summary, it doesn't matter which party is right, it matters that the profit is adversely affected.
In all the threads I've seen on the topic of normalization, black box, etc I have witnessed the original poster be harassed, trolled, and disrespected. Anything aggressive I have said here has been in retaliation. As you can see, this is a volatile topic that brings out the worst in the community. I would prefer it if everything was civil but unfortunately, it has not been the case, but I refuse to sit back and take it when my intentions are good.
Lastly, just to prove that there have been mentions of a "secret sauce", I will show you a video. There are no real details given but I would encourage you to listen with an open mind and pay close attention to how quickly Hal's son says "So, let me answer that. It is as if he is afraid his father will slip up and reveal what the secret sauce is, so he quickly interjects. This particular discussion is about how defense ratings work and how they were decided, in particular, in relation to the pitcher cards. This is actually pretty relevant and there seems to be a decent consensus here that believe that mid-tier pitchers underperform. Could it be because of the secret sauce?
Again, I am pointing out that there is a secret sauce and it is a factual thing. That doesn't mean it's anything sketchy, but it is this kind of stuff that causes customers to be upset. We should have all dice results displayed, full transparency on manager settings and how the game works. The game is dying, what do they have to lose? Fulll transparency, advertising, a modernized business model, let's get the game on the right track.
Start watching at 23:40.
https://www.youtube.com/watch?v=PD8dKZKNfvA&t=3332s