It is a real strat card with all the usual columns and ratings. You tell strat what your hitting or pitching stats are. And the card is computer generated similar to how they might generate a season full of cards for some past year. So you could submit that you were a .454 hitter with a HR every 5th AB with a fielding rating of 1 in CF and a -6 arm and like magic you get a card that looks like it would if a real MLB player put up those numbers during a season.
Have never understood why someone would pay money for a bogus card like that but then as I have aged I have seen many things from the strat realm I did not understand. If it makes money for strat and makes someone out there happy who am I to say it is wrong?
Who knows, in ATG14 after we have cards from Cuba, Japan, Korea, Taiwan, the little league world series in the set we might even be allowed to draft our personalized card in to online strat.