If I were Strat I would give a board game, current season card set, cdrom with a half dozen random past seasons activated to all top media. Certainly the broadcasters of the teams. Add in the hosts of Baseball Tonight, Whip Around, and the various MLB talk shows. Every time one of those guys mentions Strat it causes buzz that would more than pay for the cost of the few dozen sets they would have to hand out.
I would also toss in a 5-pack of online credits. Then I would take that a step further by giving additional credits to anyone of this group of influencers willing to use their actual names. So Harold Reynolds plays as manager Harold Reynolds. I would also give free credits as part of the prize haul as players are elected to the HOF with the same stipulation. Can you imagine the buzz and excitement of getting to compete in a league with Tony Larussa, or managing against Curt Schilling while you have Curt Schilling on YOUR roster?
It would be one of the cheapest and probably most effective promotional campaigns in the history of baseball simulation games. It basically turns every national sports analyst in to a spokesman for Strat. For those who played as kids it brings back memories that can be a powerful draw back in to the customer fold, especially the online fold. For anyone not familiar with Strat it gives instant credibility to Strat as the cream of the crop premier sports simulation authority.